Worldbuilding (The Equus)
Storytelling that reminds guests why they seek The Equus—a sense of adventure and a connection to the paniolo way.
In collaboration with Rodeo Studio, I led the messaging and copywriting to bring The Equus’ legacy to life. Paired with a unique offer to celebrate the Fire Horse year in the Chinese Zodiac, both the email and revised website capture a world—one that is the last family-owned and operated hotel in Waikīkī.
Rather than an offer-driven campaign, we created a semi-monthly newsletter that shares what makes The Equus so unique: a generations-long family affair and the last hotel with direct roots to the rugged, country lifestyle of the North Shore.
(Full email available upon request)